Endless Options
Launched in December 2019, it is a discretionary fund dedicated to acquiring and developing tourism-related assets across Japan.
We do more than invest.
We become part of the story to develop and elevate each remarkable destination.
Over the past decade, Japan has experienced unparalleled growth in inbound tourism. However, the availability of hotels meeting international standards remains behind that of other popular tourist destinations in Asia and globally, especially in ski resort areas. PCG intends to leverage this demand and supply gap by creating a year-round mountain resort destination in Myoko and Madarao, located ~3 hours from Tokyo.
THE JAPAN TOURISM FUND (JTF)
MYOKO SUGINOHARA SKI RESORT
JTF completed the acquisition of Myoko Suginohara Ski Resort in November 2023, establishing it as an anchor point for the Myoko Development Project.
Suginohara is highly attractive due to its abundant quality snow in winter and convenient access from Greater Tokyo. The location can be reached by train, coach or car from Greater Tokyo, typically with 2-3 hours.
MADARAO
KOGEN RESORT
The development in Madarao focuses on revitalizing key hospitality assets, enhancing resort infrastructure, and introducing internationally recognized hospitality brands to elevate the guest experience and global appeal of Madarao Kogen.
A central component of the development is the repositioning of the existing Madarao Kogen Hotel as a high-end boutique property under the MGallery collection from Accor. The existing property will undergo a comprehensive transformation reopening in late 2027. The resort is planned to offer 80 guest rooms.
LAKE
NOJIRI
JTF acquired a 2400 tsubo freehold land to develop on the lakefront which offers an immediate frontage of Lake Nojiri. The lake is designated as a National Park and is a popular destination for both domestic and inbound tourists for its water sports, fishing, sail boating and trail walking – mostly during the summer and autumn.
The project is located within 10 minutes from Myoko and Madarao by car.
NOVO
GINZA
On February 2025, in a joint venture with GAW Capital Partners, PCG - through a fund under its management and investment from co-investors, acquired Novo Ginza. PCG’s connections with local developers was key in sourcing and helping put together this deal.
Completed in 2016, Novo Ginza has a rentable area of 7223 tsubo (23,879 sqm). It has direct access to Ginza Station and is a short walk from JR Yurakucho Station. The mall is surrounded by flagship stores of luxury brands, renowned department stores and upscale hotels, in the heart of one of Tokyo's most prestigious shopping districts. The asset is one of the largest and rarest retail facilities in Ginza, occupying a high-street footprint of over 1139 tsubo and spanning an entire block with four-sided frontage. Its unparalleled location offers exceptional accessibility and prestige.